…more benefits of mystery shopping
Mystery shopping is where independent auditors pose as customers to gather information about product quality and service delivery.
Mystery shopping is also an excellent avenue to objectively evaluate competitors and their service delivery and product mix for comparisons and benchmarking.
Mystery shopping creates a competitive business edge – in a growing and highly competitive environment, fresh eyes and fresh insights into your business can be the difference between success and failure.
Mystery shopping:
Provides honest, authentic and constructive feedback about product, quality and service delivery
Can ensure consistency, efficiency and customer expectation are maintained throughout each store/outlet
Can objectively evaluate your competitors
Creates a competitive business edge
Ensure customers remain connected, recommend and stay loyal to your brand
Can assist in developing and evaluating strategies to retain current or attract new customers.